Archive | July, 2011

branding

25 Jul

Why is it important to have consistent branding in BYUSA?
This is hard to put in words. As a “company” BYUSA is recognized as a singular institution. If we were to put out conflicting (or even differing) images or messages, it essentially rips BYUSA in half and it is less unified. It is absolutely critical that our audience understands not only who we are, but also how we function, which is as one unit. The power of association is not to be underestimated, but rather fueled by effective and consistent branding.
This is a major reason that my position exists this year. One reason that advertising is being funneled through a single source is to create a consistent image, so that there is at least some strain of familiarity through every piece of advertising that comes out of our office.

Read the marketing & style guide and write about 2 things you learned:
Style requirements: The BYUSA logo is very specifically designed and managed. By putting the BYUSA footer at the bottom of everything, people can identify BYUSA-sponsored programs and events. Tablecloths and pop-up banners are also part of the branding.
Top 10 brainstorming ideas: I absolutely love this piece of paper. It taught me a lot about the power of group brainstorming and I started considering more ways we can implement brainstorming sessions among the ACs. I want them to work together to create bigger and better ideas, to help each other when they get stuck, and to bring more creativity to the table. As I reflected on previous brainstorming sessions that I’ve had at BYUSA, those are some of the funniest meetings and those are the times I remember having the most fun with the fabulous people I get to work with every day. I want to do all that I can to make that a part of the BYUSA experience for my ACs as well, that they remember to have fun with everything they do.
Side note: I’m obsessed with the resources in this binder. It’s amazing. Cover your campus & banner frame locations & creative advertising ideas & forms. I’m in love.

storming, norming, performing

22 Jul

What stage do you think your area is in?
I think Comms as a whole is in the forming stage as we are getting PDs and ACs as we all learn our roles with each other. However, I believe that Comms as the ED team is in the late storming/early norming stage. We have been getting to know each other and establishing our relationships with each other progressively each week. I was really excited to come back from EFY and not feel left out, which I was afraid might happen.

How will you help your area stay in performing stage?
The performing stage is all about satisfaction in group achievement, or rather response to group achievement, so I want to do everything I can to help us achieve our area goals. I also want to keep a positive attitude throughout everything.

PS. I talked to Phil & got philled in on everything from his lesson.

financial processes

21 Jul

How will you make sure each new person in your area is trained and held accountable for our financial processes?
I made certification part of the AC training, which I think will be especially helpful in their work. If my ACs know everything about what the ELs and PDs will have to deal with, financially speaking, they can be much stronger resources for their clients. It’s important to understand all of the financial processes of BYUSA because it’s part of being “above reproach.” When we are familiar with the process and follow it to a T, it makes it more possible to support each other on any potential questions that may arise from people within or outside of BYUSA.

In what ways can our financial processes help you in managing your own finances?
Everything is so organized and complete and every cent is accounted for. With my own finances, if I strive to have that same meticulous attitude, there are several benefits. I can be more aware of everything in my finances without letting things slip through. I can keep track of where everything is going. I can be more responsible with all of my money. I actually want to improve on this because fiscal responsibility is becoming a more important part of my life as I get older and manage everything on my own.

motives in zion

21 Jul

Why do you volunteer?
This morning I got a call from my mom. She told me that a 14-year-old girl from my home ward was at BYU at EFY for the first time ever, and she had just been dropped off, didn’t know anyone here, and when she got to her dorm room, she found that she didn’t have a roommate. She called her mom in tears because she was so overwhelmed and didn’t know what to do for 2 hours by herself. I called her and asked if she wanted to go out to lunch. I picked her up and we went to the Creamery and got some ice cream and talked for an hour. I told her how she could get a roommate if she wanted one, that she just needed to tell her counselor and they could work something out. I dropped her back off to go meet her counselor and she told me that she was really excited for the week and that she did really want a roommate. It cost me $7 and an hour of my time, but hopefully I was able to help her when she needed someone.
I was where I needed to be and doing what I was supposed to do when I was called to help someone.
It is such a priceless feeling to be able to do something for another person that might help them, even when there’s nothing in it for yourself. Selfless service is the purest, most perfect form of love in action. I can’t even think of a time when I have walked away from volunteering anywhere feeling bad about it. I volunteer because I can’t learn the same things or get the same experiences from reading a book about how great it is to serve…I have to get out there and do it myself. I want to do what I can to help other people when they need help, especially because I know I would want someone to help me when I needed it.

In what ways do you contribute to the culture of the office?
What can you do individually to make our BYU community a Zion community?

I hope I can contribute to the culture of the office by actively participating, and by serving everyone all the time. I want to really be involved in every aspect of this experience. I’m not just here for the results, I’m here for the experience, and I think that’s already a huge part of the culture here. It’s an amazing place where it’s okay to be happy and help each other and learn from each other.
Making BYU a Zion community has been a work in progress since 1875. I think the best thing I can do to continue progressing towards that is to uphold everything that this university stands for. I can’t just sit on the sidelines. It’s a constant exertion of energy that is not just about avoiding the bad, but actively seeking the good. I can take the piece of Zion that I have found here at BYU and take it with me and spread it when I leave, but individually, I cannot make BYU a Zion community in four years. I can only do my best to keep it as good as it has been for almost 150 years, if not better, and for me, BYUSA is the greatest medium for that goal.

professionalism

20 Jul

Describe a time when you have experienced professionalism.
I work in the ASB, and our theme is “Bee One.” I work in the basement and there is a sign on the door that says “Employees Only.” I sit in front of a computer for 4 hours at a time. All of these things mean that I don’t ever deal with students (customers), but because I work in the ASB, and the goal of the entire building is to be unified, our office sacrificed our jeans and t-shirt uniform and conformed to the business casual attire that the rest of the building worked by. I come into work, change into slacks for my shift, and change back into jeans when I leave, and most of the time it wouldn’t ever make a difference because I don’t see a single person during my shift. However, if someone were to ever see me, or on those rare days where I have to surface to the first floor to get a signature, it makes a huge difference. It also affects the way I interact with others if I am dressed professionally.

How does professionalism create credibility?
Professionalism is a standard that creates credibility because it requires sacrifice, and if clients or customers see that the company is willing to make that sacrifice in order to uphold a standard for the benefit of the client, a trust can be established. Specific elements of professionalism, such as dress, language, response to criticism, respect and attention to detail make all the difference. It can be tricky sometimes because often it seems like if it’s there, no one notices it, but if it’s not there, it can automatically be a negative experience. It makes it difficult because it feels like all efforts to be professional go unnoticed, but the standard is established because it is easier to build trust and credibility when you do so in a manner that allows the customer to believe that you will follow through with that standard.

Describe unique protocol you have learned or experienced.

I know everyone is probably so sick of hearing about it, but it fits perfectly so I’m going to use it anyway. At EFY, there are a lot of little rules and nit-picky details that we needed to follow to constantly be “above reproach.” When we got back to the dorms each night, I had to count each girl in her room to make sure that everyone was accounted for and in the right place, and then I had to text it to my building counselor. Reporting back to the building counselors was so critical, but nothing would really happen if you didn’t do it. All of the protocol at EFY was designed to keep the participants safe, and to keep the counselors safe and hold us accountable. I actually really came to appreciate it because I knew that everything we were doing was worth the detailed reports and the late night one-word texts that required no response. Modesty was also a huge issue…EFY standards are different than Church standards, and so it created some problems for girls who would complain that they frequently wore a shirt to church and it was never a problem, so why couldn’t they wear it at EFY? But despite all of the times I had to make my girls change or we had to tell a boy to pull his pants up, and all of the embarrassment it caused, it was worth it to know that everyone was held to the same standard, and that that standard was maintained very well. It definitely increased my confidence in the program and my job and made me appreciate my position a lot more. I took it more seriously and did all that I could to uphold the protocol that had been established.

race

10 Jul

In what ways does RACE prepare you to be a more successful leader?
Organization is highly underrated. RACE not only standardizes the process, but it also teaches the importance of setting goals, planning ahead, and working at a steady pace. It prepares me to be a more successful leader because it is a highly useful tool, not a BYUSA-specific system of hoops to jump through. It also provides another opportunity to accept the rules and standards of the group, similar to the BYUSA vision. If there are any people who decide that it’s just not for them, then it can’t work. Being a part of a team is a huge part of RACE because everyone has to work together to accomplish every milestone.

How do you plan to use RACE in your area throughout the upcoming year?
I am really excited to implement my duties into the RACE process because it is such a great way to ensure that everything gets accomplished. With regard to advertising, I am lucky because my milestones are already set up within each event’s developmental program, but I also want to use RACE to set goals for myself on other projects and on group efforts that we may be trying to accomplish within the Comms area. Hopefully I will become so practiced in it that I can start automatically applying it to everything I need to work on, because I know that will make each task seem more manageable and help set realistic goals.

divine-centered leadership

10 Jul

What is your motive for service?
I actually had to really think about this question, because sometimes I feel like I might not be doing things for the right reasons. I’m really excited though because I thought very hard about BYUSA and what I wanted to accomplish through it, and the only things I thought of were to serve the campus, to do my best in my position to help everyone around me, and to make sure that everyone I come in contact with has the best experience possible. I want to be involved in improving my school and to contribute to the vision that I believe in. I never even thought about building my resume or being in a position where other people had to report to me.
This question actually helped me determine the fact that I know that I am in BYUSA for every single right reason, both service-oriented and personally. The people I have met have inspired me to serve even more, and I’m just getting more and more excited to do everything I can to help improve the lives of the students around me. I want to be like my Savior and show true love towards my peers. I want them to know by my actions that I have a testimony and that I am doing everything I can to maintain an attitude of charity.

Create a to-be list:
Charitable
A teacher
Better
A leader centered on Jesus Christ
More dedicated
More reliable
Less invested in the world
More loving towards everyone

Pick someone in BYUSA and get to know their heart:
(I hope it’s okay that I’m writing about an experience I had before this question was actually asked…it totally relates and it answers the prompt!)
I picked one person who I didn’t actually know very well, but had met a few times before BYUSA. I had never really understood her or her sense of humor, and I knew nothing about who she was. If anything, I could probably say that I didn’t like her very much, or I couldn’t be around her for too long without starting to judge her. When I found out that we would be working together, I honestly wasn’t very excited at first because of the impressions I had developed of her, but I set a goal for myself that I would get to know her, love her, and serve her, because otherwise I would make it a miserable year for myself and potentially others as well.
As I got to know her in the months before summer term started, I saw her many, many strengths and her confidence. I tried to find one really great thing she had done every time I saw her instead of focusing on the one or two things that had bothered me, because in the end, they didn’t make a difference at all, so they weren’t important.
I think the real turning point was at Adventure Experience when I took the time to sit down with her and we talked for a very long time. I heard her opinions, her thoughts, her struggles, and her triumphs. I learned a lot about her life and came to appreciate who she was and the amazing work she does for everyone around her. I realized that she is an incredibly smart, talented, strong daughter of God and that I could learn a lot from her.
Getting to know her heart may not have made a very big difference to her, because she never knew how I felt before we started working together, and I’ve always tried to be nice to her anyway. However, it made a monumental difference in my own life because I recognized the good in someone else when I had previously ignored it. My mom always told me, “You can’t help but love someone once you get to know them,” and that “The only people you hate are people you’ve never really talked to.” I think she’s absolutely right, because that was my experience to a T.

Did you read the divine-centered leadership part of the manual?
Absolutely I did. And it was really great.